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Taxi


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Taxi / IPD No. 2505 / August 31, 1988 / 4 Players
 
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Average Fun Rating: [ 8 stars - Click for comments ]    8.0/10  (143 ratings/98 comments)        [ Add Your Rating! ]
Manufacturer: Williams Electronics Games, Incorporated, a subsidiary of WMS Ind.,
Incorporated (1985-1999) [Trade Name: Williams]
Date Of Manufacture: August 31, 1988
Model Number: 553
MPU: Williams System 11B
Type: Solid State Electronic (SS) [?]
Production: 7,300 units   (confirmed)
Serial Number Database:View at The Internet Pinball Serial Number Database (IPSND.net)  (External site)
Theme: Automobiles - Transportation
Notable Features: Flippers (2), Pop bumpers (3), Slingshots (2), Kick-out holes (2), 3-bank drop targets (2), Standup target (1). A left-side catapult propels the ball airborne into a habitrail. A plunger lane skill shot shoots the ball into the "Spin-Out" whirlpool to score up to 100,000 points.

Actual measured weight: 245 lbs (includes legs).

Concept by: Python Anghelo, Mark Ritchie
Design by: Mark Ritchie
Art by: Python Anghelo
Mechanics by: Craig Fitpold, Tony Kraemer, Mark Kim
Music by: Chris Granner
Sound by: Chris Granner
Software by: Ed Boon
Notes: First Williams game to display four-player scores using only two alpha-numeric 16-character displays.

The first games in production were made with a blonde 'Marilyn' taxi passenger, a likeness of Marilyn Monroe. This was changed during production to be a darker-haired 'Lola', ostensibly a likeness of no one famous.

We asked Roger Sharpe about the reason for this change. He replies:

Suffice it to say that we did have some limited run of machines featuring a 'blonde Marilyn' — and I don’t know if these were for international only. However, we were informed that there were rights that needed to be secured in order to use Marilyn and the decision was made to just alter the artwork so that the female character was renamed ‘Lola’ for the main production run. If memory serves, and I can’t say with certainty—there might be games that were manufactured with a brunette Lola and then a redheaded Lola.


The changes needed to introduce 'Lola' include backglass art, playfield art, game software, and instruction card.

According to Mark Ritchie, as explained in the book The Pinball Compendium 1982 to Present, at least 200 sample games were in the process of being shipped with 'Marilyn' before the change had to be made. He also explained the name 'Lola' was taken from a 1970s song about a transvestite, chosen to befit her muscular arms as depicted on the backglass.

Marilyn's face appears twice on the playfield: directly below the center drop target bank and also as an illuminating insert further down. We have seen one instance of the Lola playfield where she was still blonde near the drop targets but was a brunette in the insert. We don't know how many playfields were made this way.

Production Run Records for Taxi:
Production Start Date: Aug-31-1988
Production End Date: Dec-14-1988
Production Run Quantity: 7300
First ship date: Aug-31-1988
Last ship date: Feb-13-1989

Marketing Slogans: "The one taxi Marilyn, Gorbie, Santa, Dracula... and Operators Everywhere are Hailing!"
"The one taxi Lola, Gorbie, Santa, Dracula... and Operators Everywhere are Hailing!"
"Get ready for the taxi everyone's going to be lining up for!"
Photos in: Chicago Tribune December 31, 1989, pp. Sect. 10, p. 14-19.
Newsweek 112, December 5, 1988, pp. 76+.
Pinball ArtExternal Link, page 100 (Lola)
Pinball Trader, Vol 3 No. 1, Sept-Oct 1988, page 31 (Marilyn)
The Complete Pinball BookExternal Link, pages 180, 181, and 234 (Marilyn)
Pinball Machines, page 131 (Marilyn)
Arcade TreasuresExternal Link, page 125 (Marilyn)
The Pinball Compendium 1982 to PresentExternal Link, page 102 (Marilyn, Lola)
Mike Pacak's Pinball Flyer Reference Book S-Z (Marilyn, Lola)
Rule Sheets: Taxi Rulesheet, by Mark Valentine  
Easter Eggs:Available at Cows and Easter Eggs  (External site)
ROMs: 179 KB ZIP Game ROM L-3 (Marilyn) [Williams Electronic Games]
  179 KB ZIP Game ROM L-4 (Lola) [Williams Electronic Games]
Documentation: 45 KB PDF Cover Letter to Operator for Preliminary Operations Manual (August 1988) [Williams Electronic Games, Inc.]
  4 MB PDF English Operations Manual (September 1988, page 8 is illegible) [Williams Electronic Games]
  353 KB PDF Preliminary Operations Manual (August 1988, no schematics) [Williams Electronic Games, Inc.]
  1 MB PDF Reference Diagrams and Schematics (paginated) [Williams Electronic Games]
Service Bulletins: 1 MB PDF Service Bulletin Book 1989 (includes Taxi SS54, SS55) [Williams/Bally/Midway]
Files: 49 KB TIF Instruction Card
  22 KB PDF Reproduction Instruction Card (Lola) [Per Martinson]
  96 KB PDF Reproduction Instruction Card (Marilyn) [Per Martinson]
Images:
(click to zoom)
Image # 2400: Taxi Backglass
Backglass

356x430
 
Image # 2401: Taxi Playfield
Playfield

426x537
[Russ Jensen]
Image # 4562: Taxi Flyer, Front
Flyer, Front

887x1144
 
Image # 4563: Taxi Flyer, Back
Flyer, Back

857x1150
 
Image # 5084: Taxi Flyer (with Marilyn)
Flyer (with Marilyn)

300x393
 
Image # 5085: Taxi Flyer (with Lola)
Flyer (with Lola)

300x393
 
Image # 14559: Taxi Popbumpers & Upper Playfield
Popbumpers & Upper Playfield

640x480
[Chris Bucci]
Image # 14560: Taxi Lower Playfield
Lower Playfield

640x480
[Chris Bucci]
Image # 14561: Taxi Right Playfield
Right Playfield

640x480
[Chris Bucci]
Image # 15970: Taxi Backglass - Lola
Backglass - Lola

431x476
[Marty Wilke]
Image # 15971: Taxi Backglass - Lola
Backglass - Lola

640x480
[Marty Wilke]
Image # 15972: Taxi Upper Playfield
Upper Playfield

599x463
[Marty Wilke]
Image # 15973: Taxi Lower Playfield
Lower Playfield

640x480
[Marty Wilke]
Image # 15975: Taxi Cabinet - Left
Cabinet - Left

569x253
[Marty Wilke]
Image # 15976: Taxi Backbox - Left
Backbox - Left

191x573
[Marty Wilke]
Image # 15977: Taxi Front
Front

539x357
[Marty Wilke]
Image # 26283: Taxi Under Playfield
Under Playfield

480x640
[John Gray]
Image # 26284: Taxi Behind Backglass
Behind Backglass

640x480
[John Gray]
Image # 26285: Taxi Inside Backbox
Inside Backbox

640x480
[John Gray]
Image # 30552: Taxi Backbox - Right
Backbox - Right

480x640
[John Gray]
Image # 30553: Taxi Instruction Card
Instruction Card

640x480
[John Gray]
Image # 34992: Taxi Illuminated Backglass (Lola)
Illuminated Backglass (Lola)

800x600
[Phil Hauser]
Image # 35284: Taxi Translite
Translite

1024x768
[Philippe Thibault]
Image # 40434: Taxi Playfield
Playfield

1024x1530
[Mike Ives]
Image # 40493: Taxi Passengers - Marilyn
Passengers - Marilyn

1024x819
[Mike Ives]
Image # 40504: Taxi Cabinet Front - Coined for British Money
Cabinet Front - Coined for British Money

926x686
[Mike Ives]
Image # 40552: Taxi Upper Playfield
Upper Playfield

1024x685
[Mike Ives]
Image # 40553: Taxi Middle Playfield
Middle Playfield

1024x686
[Mike Ives]
Image # 40556: Taxi Lower Playfield
Lower Playfield

1024x819
[Mike Ives]
Image # 40586: Taxi Passenger Drac
Passenger Drac

1200x960
[Mike Ives]
Image # 40666: Taxi Passenger Gorbie
Passenger Gorbie

1200x960
[Mike Ives]
Image # 40667: Taxi Passenger Santa Claus
Passenger Santa Claus

649x727
[Mike Ives]
Image # 40668: Taxi Passenger PinBot
Passenger PinBot

960x1200
[Mike Ives]
Image # 40669: Taxi Passenger Marilyn
Passenger Marilyn

1200x1392
[Mike Ives]
Image # 54841: Taxi Cabinet - Front View
Cabinet - Front View

686x1600
[Jean-Pierre Renault]
Image # 66563: Taxi Cabinet - Front View
Cabinet - Front View

696x1600
[Jean-Pierre Renault]
 

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